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AI is Gullible: 5 Risks Every First-Time CEO Needs to Know

Rob Rubin bio pic founder of Pivot CEO Academy

Rob Rubin, Ph.D.

Founder

AI

AI tools are powerful—but they are not wise. For first-time CEOs, the temptation to delegate, automate, and accelerate everything with AI is real. But AI can’t lead. And it certainly can’t think, connect, or care like you can. Here are five places where leaning too hard on AI can backfire—and what to do instead.


1. Relationships Come First. AI Can’t Build Them for You.


Your job as a CEO is to connect—to new hires, to investors, to early customers. Every one of them is evaluating you, not just your product or your deck. When you delegate these communications to AI, it shows. No matter how polished the prose, people can smell generic.

Before writing an outreach message, take 30 seconds to reflect:

  • What keeps this person up at night?

  • Why would they care about what we’re doing?

  • What one thing do I want them to feel or think after reading this?

Here’s a bad AI-generated investor email:

Subject: Innovative startup with huge upside

Hi there,

We are building an AI-powered platform to revolutionize the future of commerce. I’d love to connect with you to discuss potential synergies and alignment with your investment thesis.

Let me know a time that works.

Best,
[Your name]


2. Spreadsheets: You Own the Math, Not the AI


Yes, Copilot can add formulas for ROI or CAC. But it can also misunderstand your intent or mislabel a metric. If you don’t know exactly how ROI is calculated or how your model rolls up assumptions, you’re flying blind—and your board will know it.

Example: Ambiguous column names causing bad ROI math

You ask AI to calculate ROI in a spreadsheet that includes columns labeled:

  • “Cost”

  • “Investment”

  • “Return”

  • “Growth”

AI might assume “Cost” includes salaries, but it might not. “Return” could refer to revenue or net profit. The formula it generates may look correct, but the inputs are wrong.


3. Your Pitch Deck Isn’t a Template


It’s tempting to ask AI: “Generate a VC pitch deck for my startup.” But investors aren’t moved by slide templates. They want clarity. They want to see that you empathize with your customer’s pain and have a credible way to solve it.

At the heart of your deck is your customer and market  hypothesis:

  • What is the pain point that makes your product compelling? What is the specific market size?

  • Why now?

  • Why you?

Don’t let AI write around the customer hypothesis. Find it and write to it.


4. AI Can Make a Movie—But Can You Tell a Story?


It’s exciting to generate product videos, logos, or launch animations with AI. But your startup needs imagination. Can you tell a compelling visual story that leaves something unsaid—a feeling, a curiosity?

A soulless AI montage might check boxes but miss hearts.

Example: An AI-generated product video full of generic stock footage and robotic narration. No founder voice. No use case. No soul.


5. Meeting Minutes Are Not the Same as Leadership


Copilot can summarize your meetings, but it doesn’t know your priorities, your stakeholders, or who actually agreed to what. And 90% accuracy is not good enough when you're managing agendas competing for time.  Priority is a singular noun.  You own a ranked ordering.

Confusing AI-generated meeting summary:

Discussion focused on product roadmap, budget constraints, and hiring plans. Multiple options discussed. Decisions pending. Team alignment TBD.

That’s not helpful.


As a CEO, your job is to drive decisions and clarity.

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Rob Rubin, Ph.D.

Rob Rubin, Ph.D.

Rob Rubin is a veteran product and engineering leader, AI innovator, and startup technologist with a record of building platforms, products and organizations that scale.

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